1. Star the Conversation!

We’ll Take You Through Discovery & Framing

What we did with Drift: Identified the “why now”: extreme heat, energy constraints, and mobile lifestyles created a need for a small, elegant personal cooling solution. Mapped human and environmental contexts to uncover opportunity spaces.

For clients: We help you clarify the opportunity before design begins—articulating the problem, target audience, and broader context so your idea starts on solid ground.

2. We’ll Start with The Story

Together with You, We’ll Explore the Design Narrative

What we did with Drift: Crafted a story that communicates why the product matters. Highlighted emotional, functional, and technical aspects for investors, partners, and end-users.

For clients: We help translate complex ideas into compelling narratives, so stakeholders understand the value, purpose, and potential impact of your concept—essential for fundraising, marketing, or internal alignment.

3. Then, We Explore!

Once We Nailed The Story, We’ll Take You Through Conceptualization

What we did with Drift: Conducted landscape scans: climate tools, wellness tech, and traditional cooling methods.Ran AI-assisted brainstorming & research to generate early form and material ideas. Curated insights to focus on concepts that are emotionally compelling and feasible.

For clients: We guide creative exploration—expanding possibilities while filtering toward ideas that align with your brand, goals, and audience.

4. The Next Step Is Up to You

After the final refinement, you choose the path forward.

Depending on your goals, this could include:
Engineering & Manufacturing
Bringing the product to life at scale.
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Funding
Preparing for investors, crowdfunding, or internal budget approval.

Development
Refining appearance and function via 3D printing, functional prototypes, or electrical/electronic engineering.